Europe digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.
Highlighted with 89 tables and 45 figures, this 146-page report Europe Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
Market Structure
Growth Drivers
Restraints and Challenges
Emerging Product Trends & Market Opportunities
Porters Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Mobile Ad
o In-APP
o Mobile Web
Desktop Ad
Digital TV and Others
Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industries
Geographically, the following national/local markets are fully investigated:
Germany
UK
France
Italy
Russia
Rest of Europe
For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMDs Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
